Marketing en unidades de información y afines

¿sólo una moda?

Authors

  • Flora Miyagi

Keywords:

Ciencias de la Información, Biblioteconomía, Marketing de la información

Abstract

La ponencia analizará las formas tradicionales en que se han dado los servicios de información en las bibliotecas, para contrastarlas con los principios básicos del marketing.

Se revisará la importancia de conceptuar con claridad los productos y servicios que se ofrecen a fin de que sus probabilidades de éxito aumenten. También se discutirá el estudio de usuarios y su relación con la denominada "investigación de mercados".

Author Biography

Flora Miyagi

Flora Miyagi, Magíster en administración, licenciada en bibliotecología e ingeniero químico. Actualmente se desempeña como consultora y docente. Es consultora de servicios empresariales de Gerens; y docente de la Especialidad de Bibliotecología de la Pontificia Universidad Católica del Perú. También ejerce la docencia en la Universidad Nacional de Ingeniería. Anteriormente se ha desempeñado como jefe del Centro de Información Tecnológica de Petroperú y como profesora en la Universidad Nacional Mayor de San Marcos.

References

No se aplica.

Downloads

Published

2026-07-09

How to Cite

Miyagi, F. (2026). Marketing en unidades de información y afines: ¿sólo una moda?. Biblios Journal of Librarianship and Information Science, (10), 01–06. Retrieved from https://biblios.pitt.edu/ojs/biblios/article/view/1503

Issue

No. 10 (2001)

Section

Communications

License

Copyright (c) 2001 Flora Miyagi

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