Trademarks as an indicator: systematic review and bibliometric analysis of literature

Authors

DOI:

https://doi.org/10.5195/biblios.2018.464

Keywords:

Bibliometric study, Economic, Indicator, Innovation, Systematic review, Trademarks

Abstract

Objective. The study aims to investigate, present and discuss the concepts, contexts and applications regarding the use of trademarks as indicators, revealing what can be understood from trademark applications and which conclusions can be inferred based on the publications found.

Method. To meet the objectives, techniques of systematic review, bibliometric and systemic analyzes were employed. Using the Microsoft Excel and VOSviewer programs, evaluations of publications per year, periodic impact factor, citations, and network analyzes about co-authorship, citations, filiation, terms used and cocitation of references were made.

Results. The biliometric analysis found a low number of publications, a trend of non-evolution in the annual number of publications and the presence of publications lacking editorial evaluation. While other documents have been published in journals with high impact factor and have a notable incidence of citations. The systemic analysis showed a wide range of possibilities for the use of brands as indicators, as indicators of new economic activities, to predict economic changes, to explore regional innovation systems, an indicator of international competitiveness, but especially for its use as an indicator of innovation. Which occurred more frequently.

Conclusions. Faced with so many possibilities, it is important to note the importance the not yet explored adoption of trademarks for the most varied purposes. Particularly when related to innovation and services, in view of the phenomenon of the servitization of economies. As well as the need to advance and deepen the research and its potential impact, revealed by the existing publications.

Author Biographies

Adonis Reis de Medeiros Filho, Universidade Federal de Sergipe - UFS

Mestre e Doutorando em Ciência da Propriedade Intelectual na Universidade Federal de Sergipe.

Suzana Leitão Russo, Universidade Federal de Sergipe - UFS

Professora Adjunta do Programa de Pós-graduação em Ciência da Propriedade Intelectual da Universidade Federal de Sergipe (PPGPI/USF).

References

ALBUQUERQUE, V. V. C. DE. A rose by any other name: Conformações do direito de marca no mercado farmacêutico. Revista de informação legislativa, v. 52, n. 207, p. 123–141, 2015.

ALLEGREZZA, S.; GUARDA-RAUCHS, A. The determinants of trademarks deposits: An econometric investigation. Economie appliquée, v. 52, n. 2, p. 51–68, 1999.

BORNMANN, L.; DANIEL, H. What do we know about the h index? Journal of the American Society for Information Science and technology, v. 58, n. 9, p. 1381–1385, 2007.

BRAUN, T.; GLÄNZEL, W.; SCHUBERT, A. A Hirsch-type index for journals. Scientometrics, v. 69, n. 1, p. 169–173, 2006.

BRERETON, P. et al. Lessons from applying the systematic literature review process within the software engineering domain. Journal of Systems and Software, v. 80, n. 4, p. 571–583, 2007.

BROWN, E. J.; NAGY, P. F. That’s not fair! Clarifying copyright and trademark fair use for business managers. Business Horizons, v. 58, n. 1, p. 17–24, 2015.

ECONOMIDES, N. S. The economics of trademarks. The Trademark Reporter, v. 78, n. 4, p. 523–539, 1988.

FALAGAS, M. E. et al. Comparison of SCImago journal rank indicator with journal impact factor. The FASEB journal, v. 22, n. 8, p. 2623–2628, 2008.

FLIKKEMA, M.; DE MAN, A.-P.; CASTALDI, C. Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs. Industry and Innovation, v. 21, n. 4, p. 310–331, 2014.

GARCÍA, G. R. ¡No me dejes sin marca,¡ No me dejes sin marca, Pezweón!: consideraciones legales y económicas a favor de la abolición de las cláusulas de moralidad en el derecho de marcas. Ius Et Veritas, v. 21, n. 42, p. 336–345, 2015.

GATRELL, J. D.; CEH, S. L. B. Trademark Data as Economic Indicator: The United States, 1996-2000. The Great Lakes Geographer, v. 10, n. 1, p. 46–56, 2003.

HIGGINS, J. P.; GREEN, S. (EDS.). Cochrane Handbook for Systematic Reviews of Interventions Version 5.1.0 [updated March 2011]. The Cochrane Collaboration, 2011. Disponível em: www.handbook.cochrane.org.

HUANG, M. H.; CATHY LIN, W. Y. The influence of journal self-citations on journal impact factor and immediacy index. Online Information Review, v. 36, n. 5, p. 639–654, 2012.

KITCHENHAM, Barbara. Procedures for performing systematic reviews. Keele University, v. 33, n. 2004, p. 1-26, 2004.

MALMBERG, Claes. Trademarks statistics as innovation indicator? - A micro study. CIRCLE Electronic Working Paper Series, No. 17, vol. 2005, CIRCLE, Lund University, Lund, 2005.

MARQUES, R. L. P.; MAGALHÃES, R. A. Contribuições da filosofia do Direito para a aceitação de marcas sonoras no direito brasileiro. Revista Jurídica Cesumar-Mestrado, v. 9, n. 1, p. 57–69, 2009.

MEEUSEN, W.; RAYP, G. Patents and trademarks as indicators of international competitiveness: the VAR versus the hysteresis approach. In: BUIGUES, P. (Ed.). . Competitiveness and the value of intangible assets. Cheltenham: Edward Elgar, 2000. p. 273–296.

MENDONÇA, S. Trademarks as a telecommunications indicator for industrial analysis and policy. In: HADJIANTONIS, A. M.; STILLER, B. (Eds.). . Telecommunication Economics. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. p. 33–41.

MENDONÇA, S.; PEREIRA, T. S.; GODINHO, M. M. Trademarks as an indicator of innovation and industrial change. Research Policy, v. 33, n. 9, p. 1385–1404, 2004.

MILLOT, V. Trademarks as an Indicator of Product and Marketing Innovations: OECD Science, Technology and Industry Working Papers, 2009/06. Paris: 2009.

OECD. OECD Science, Technology and Industry Scoreboard 2015: Innovation for growth and society. Paris: OECD Publishing, 2015.

ONO, S. Overview of Japanese Trademark Law. 2nd. ed. Tokyo: Yuhikaku, 1999.

PETTICREW, M.; ROBERTS, H. Systematic reviews in the social sciences: A practical guide. Oxford: John Wiley & Sons, 2008.

PLAZA, A. T. Introducción al régimen jurídico de la marca notoria y de la marca renombrada en la nueva ley española de marcas. Ius Et Veritas, v. 15, n. 31, p. 30–38, 2015.

PRINCETON UNIVERSITY. What are working papers? Disponível em: <https://www.princeton.edu/~pswpc/about/about.html>. Acesso em: 1 fev. 2017.

PRODANOV, C. C.; FREITAS, E. C. DE. Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico. 2. ed. Novo Hamburgo: Feevale, 2013.

SANTOS, R. N. M. DOS. Produção científica: por que medir? o que medir? Revista Digital de Biblioteconomia e Ciência da Informação, v. 1, n. 1, p. 22–38, 2003.

SCHMOCH, U. Service marks as novel innovation indicator. Research Evaluation, v. 12, n. 2, p. 149–156, 2003.

SCHMOCH, U.; GAUCH, S. Service marks as indicators for innovation in knowledge-based services. Research Evaluation, v. 18, n. 4, p. 323–335, 2009.

VAN ECK, N. J.; WALTMAN, L. Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, v. 84, n. 2, p. 523–538, 2010.

VICTOR, L. Systematic Reviewing in the Social Sciences: Outcomes and Explanation. Enquire, v. 1, n. 1, p. 1–12, 2008.

WIPO. WIPO Intellectual Property Handbook: Policy, Law and Use. 2. ed. Geneva: WIPO, 2008.

WTO. Agreement on Trade-related Aspects of Intellectual Property Rights. WTO, 1994.

Downloads

Published

2018-07-02

How to Cite

Medeiros Filho, A. R. de, & Russo, S. L. (2018). Trademarks as an indicator: systematic review and bibliometric analysis of literature. Biblios Journal of Librarianship and Information Science, (71), 50–67. https://doi.org/10.5195/biblios.2018.464

Issue

No. 71 (2018)

Section

Original

License

Authors who publish with this journal agree to the following terms:

  1. The Author retains copyright in the Work, where the term “Work” shall include all digital objects that may result in subsequent electronic publication or distribution.
  2. Upon acceptance of the Work, the author shall grant to the Publisher the right of first publication of the Work.
  3. The Author shall grant to the Publisher and its agents the nonexclusive perpetual right and license to publish, archive, and make accessible the Work in whole or in part in all forms of media now or hereafter known under a Creative Commons Attribution 4.0 International License or its equivalent, which, for the avoidance of doubt, allows others to copy, distribute, and transmit the Work under the following conditions:
    1. Attribution—other users must attribute the Work in the manner specified by the author as indicated on the journal Web site;
    with the understanding that the above condition can be waived with permission from the Author and that where the Work or any of its elements is in the public domain under applicable law, that status is in no way affected by the license.
  4. The Author is able to enter into separate, additional contractual arrangements for the nonexclusive distribution of the journal's published version of the Work (e.g., post it to an institutional repository or publish it in a book), as long as there is provided in the document an acknowledgement of its initial publication in this journal.
  5. Authors are permitted and encouraged to post online a prepublication manuscript (but not the Publisher’s final formatted PDF version of the Work) in institutional repositories or on their Websites prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. Any such posting made before acceptance and publication of the Work shall be updated upon publication to include a reference to the Publisher-assigned DOI (Digital Object Identifier) and a link to the online abstract for the final published Work in the Journal.
  6. Upon Publisher’s request, the Author agrees to furnish promptly to Publisher, at the Author’s own expense, written evidence of the permissions, licenses, and consents for use of third-party material included within the Work, except as determined by Publisher to be covered by the principles of Fair Use.
  7. The Author represents and warrants that:
    1. the Work is the Author’s original work;
    2. the Author has not transferred, and will not transfer, exclusive rights in the Work to any third party;
    3. the Work is not pending review or under consideration by another publisher;
    4. the Work has not previously been published;
    5. the Work contains no misrepresentation or infringement of the Work or property of other authors or third parties; and
    6. the Work contains no libel, invasion of privacy, or other unlawful matter.
  8. The Author agrees to indemnify and hold Publisher harmless from Author’s breach of the representations and warranties contained in Paragraph 6 above, as well as any claim or proceeding relating to Publisher’s use and publication of any content contained in the Work, including third-party content.

Revised 7/16/2018. Revision Description: Removed outdated link.