A conversation with the reader: Understanding the preferences of the public from the navigation traces in the fanpage of the newspaper Correo Popular from Imperatriz (MA)

Authors

  • Marcelli Alves da Silva Universidade Federal do Maranhão – UFMA
  • Thaisa Cristina Bueno Universidade Federal do Maranhão - UFMA
  • Welbert de Sousa Queiroz Universidade Federal do Maranhão - UFMA

DOI:

https://doi.org/10.5195/biblios.2017.317

Keywords:

Correio Popular, Fanpage, Facebook Comments, Internet

Abstract

Objective: This study proposes to understand the predilections and newspaper reader behaviors ``Correio Popular`, from Imperatriz (MA) starting at the descriptive analysis of the navigation means and interactions made by internet users who are part of the fanpage ``likers``on Facebook. Method: The research is structured in three methodological pillars: a descriptive study, categorization from qualitative study and interview. The descriptive study was made possible through the analysis of data from the administrative panel of restricted access to administrators and page managers, which was released for this research. The survey occurred between 12 June to 23 June 2013.The qualitative phase provides analysis and categorization of the comments inserted in the most talked about subject in the period,the post scored 82 posts from readers.Finally some data are the result of two interviews. Results: Made with two journalists that work in the newspaper and monitor the page.The result shows some guidelines for use of fanpages for future newspapers in similar format. Conclusions: The Study allowed the understanding of the function of fanpages for vehicles, at least in small cities.

Author Biographies

Marcelli Alves da Silva, Universidade Federal do Maranhão – UFMA

Doutoranda em Comunicação (Jornalismo e Sociedade) na Universidade de Brasília, UnB. É professora assistente da Universidade Federal do Maranhão (UFMA). Possui graduação em Comunicação Social com ênfase em Jornalismo pela Universidade Federal de Mato Grosso do Sul (1999), especialização em Imagem e Som (2002 UFMS), Mestrado em Produção e Gestão Agroindustrial (2005 Uniderp) e Especialização em Gestão de Negócios de IES (Universidade Estácio de Sá do Rio de Janeiro.

Thaisa Cristina Bueno, Universidade Federal do Maranhão - UFMA

Jornalista formada pela UFMS, possui doutorado em Comunicação Social pela Pontifícia Universidade Católica do Rio Grande do Sul (2015) e Mestrado em Letras pela Universidade Federal de Mato Grosso do Sul (2007). Integra do grupo de pesquisa em Ciberjornalismo, numa parceria entre UFMS e UFMA, desde 2009, e coordena no Maranhão o Grupo de Pesquisa em Comunicação e Cibercultura.

Welbert de Sousa Queiroz, Universidade Federal do Maranhão - UFMA

Jornalista, formado pela Universidade Federal do Maranhão (UFMA), e pós-graduado em Docência do Ensino Superior pelo Instituto de Ensino Superior Franciscano (IESF), em Imperatriz. Participou do grupo de Pesquisa em Novas Tecnologias e Mídias Sociais (G-Mídia), contribuindo como pesquisador em análise de conteúdos publicados em redes sociais. Experiência como assessor de comunicação na UFMA e também como repórter pelo Jornal Correio Popular, onde escreveu ainda uma coluna sobre educação (Coluna #Intervalo).

References

CASTELLS, Manuel. A Sociedade em rede. Manuel Castells; tradução Roneide Venancio Majer; atualização para 6ª edição: Jussara Simões. (a era da informação: economia, sociedade e cultura. São Paulo. Paz e terra, 1999. Impresso no Brasil, 2009.

DUTRA, Carla Rejane Elias. O papel das redes sociais na rotina produtiva das empresas jornalísticas de Imperatriz. Monografia (Graduação em Comunicação Social) – Curso de Comunicação Social Habilitação Jornalismo, Centro de Ciências Sociais, Saúde e Tecnologia (CCSST), Universidade Federal do Maranhão, Imperatriz, 2013.

FONTES, B. A. S. Maior. Capital Social e Terceiro Setor: sobre a estruturação das redes sociais e associações voluntárias. CADERNO CRH, Salvador, n. 30/31, p. 239-264, jan./dez. 1999.

IBGE. Instituto Brasileiro de Geografia e Estatística. Mapa da Inclusão Digital. Maio de 2012.

MACHADO, Joicemegue Ribeiro. TIJIBOY, Ana Vilma. Redes Sociais Virtuais: um espaço para Efetivação da aprendizagem cooperativa. CINTED-UFRGS, v.3 N° 1, maio, 2005.

RECUERO, Raquel. A conversação em rede: comunicação mediada pelo computador e redes sociais na Internet. Porto Alegre. Sulina, 2012.

__________________. Redes Sociais na internet. Porto Alegre, Sulina, 2009.

__________________. Redes Sociais na Internet, Difusão de Informação e Jornalismo:Elementos para discussão. In: SOSTER, Demétrio de Azeredo; FIRMINO, Fernando. (Org.). Metamorfoses jornalísticas 2: a reconfiguração da forma. Santa Cruz do Sul: UNISC, 2009.

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Published

2017-07-03

How to Cite

Silva, M. A. da, Bueno, T. C., & Queiroz, W. de S. (2017). A conversation with the reader: Understanding the preferences of the public from the navigation traces in the fanpage of the newspaper Correo Popular from Imperatriz (MA). Biblios Journal of Librarianship and Information Science, (66), 86–97. https://doi.org/10.5195/biblios.2017.317

Issue

No. 66 (2017)

Section

Case report

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