Characteristics and strategic information management of creative entrepreneurs: business model cases of peruvian cultural and creative companies

Authors

  • Edgar Quispe Humpire Pontificia Universidad Católica del Perú - PUCP http://orcid.org/0000-0002-7403-8429
  • Miguel Domingo González Álvarez Pontificia Universidad Católica del Perú - PUCP

DOI:

https://doi.org/10.5195/biblios.2021.1078

Keywords:

Creative economy, creative entrepreneur, cultural and creative industry

Abstract

Objective. The present research has an exploratory purpose and uses a qualitative approach to find characteristics and elements of strategic information management in entrepreneurs who have managed to create successful companies within the cultural and creative industry in Peru.

Method. The method used is based on a multiple case study with a holistic approach, for which information was collected from the data bank of the "Emprende PUCP" program, which contains interviews with successful entrepreneurs in the cultural and creative sector. A bibliographic review of the characteristics of creative entrepreneurs was also carried out, which was the basis for an analysis process considering these characteristics, to then select the most representative cases that contain common and different characteristics in their business models, the same ones that allowed them to create successful businesses in Peru. Finally, to systematize the use of strategic information management in the cases presented, we made use of the tool proposed by Osterwalder and Pigneur, which is the canvas model for modeling these ventures. Our purpose is to consider the characteristics of creative entrepreneurs as an important input for the selection stage in the design of a creative incubator in a cultural city like Cusco, with the objective of increasing the percentage of success in the incubation process.

Author Biographies

Edgar Quispe Humpire, Pontificia Universidad Católica del Perú - PUCP

Doctorando en Ingeniería en la Pontificia Universidad Católica del Perú - PUCP, MBA en Centrum, Magíster en Finanzas por EADA España e Ingeniero Informático en la PUCP. Además se he desempeñado como docente de la maestría de Sistemas en la Universidad Nacional Mayor de San Marcos del curso Arquitectura Empresarial.

Miguel Domingo González Álvarez, Pontificia Universidad Católica del Perú - PUCP

Ingeniero Industrial, PUCP. Mestre y Doutor en Ingeniería de Producción, PUC-Río de Janeiro. Investigador, consultor y docente en gestión de las operaciones e innovación. Ha sido Jefe del Departamento de Ingeniería, Coordinador de la Sección y de la Especialidad de Ingeniería Industrial de la PUCP. Ha sido Director Ejecutivo del Centro de Innovación y Desarrollo Emprendedor (CIDE-PUCP), presidente de la Asociación Latino-Iberoamericana de Gestión Tecnológica (ALTEC) y fundador y primer Presidente de la Asociación Peruana de Incubadoras de Empresas (PERUINCUBA) Fue miembro del Comité de Invenciones y Nuevas Tecnologías del INDECOPI. Director de la Maestría en Gestión y Política de la Innovación y la Tecnología de la PUCP. Miembro de la red MIT SCALE network for Latin America.

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Received-Recibido-Recibido: 2021-06-01

Accepted-Aceptado-Aceitado: 2022-12-09

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Published

2022-12-15

How to Cite

Quispe Humpire, E., & González Álvarez, M. D. (2022). Characteristics and strategic information management of creative entrepreneurs: business model cases of peruvian cultural and creative companies. Biblios Journal of Librarianship and Information Science, (83), 69–82. https://doi.org/10.5195/biblios.2021.1078

Issue

No. 83 (2021)

Section

Case report

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