Mobilization of the #StopHateForProfit Campaign against hate speech on Facebook

Authors

DOI:

https://doi.org/10.5195/biblios.2025.1175

Keywords:

Stop hate for profit, Social network analysis, Facebook, Twitter

Abstract

Objective. This study examines the #StopHateForProfit campaign against hate speech and disinformation on the Facebook social network launched in 2020. Method. Social Network Analysis and Natural Language Processing were applied to data collected from platform X, using tools such as RStudio, Gephi, and Python. Results. The analysis of original tweets with the hashtag #StopHateForProfit revealed significant user engagement, with activity increasing steadily until early August. Centrality measures indicated that users like freepress, SachaBaronCohen, and ADL had a strong influence on the campaign's spread. Conclusions. The #StopHateForProfit campaign mobilized a wide range of participants, though with limited continuity, as most users posted only once. The study highlights the key role of central hubs in disseminating the campaign and stresses the need to enhance sustained engagement in future social movements to maintain long-term impact.

Author Biographies

Mirelys Puerta-Díaz, São Paulo State University

Senior Information Analyst at BIREME/PAHO/WHO. PhD in Information Science from the São Paulo State University "Júlio de Mesquita Filho" (UNESP) in 2022. Postdoctoral research in Information Science at the São Paulo State University "Júlio de Mesquita Filho" (UNESP) 2023-2024. Carolina-SEGIB Scholarship (2021), Complutense University of Madrid, Spain.

Daniel Martínez-Ávila, University of Leon

Tenured professor, Department of Library Science and Documentation. Coordinator of the degree program in Information and Documentation/Mobility Coordinator, Faculty of Philosophy and Letters. Secretary of the doctoral program in Hispanic World: Roots, Development, and Projection, University of León, León.

María-Antonia Ovalle-Perandones , Complutense University of Madrid

Tenured professor. Director of the Department of Library Science and Documentation, Faculty of Documentation Sciences, Complutense University of Madrid, Spain.

Maria Cláudia Cabrini Grácio, São Paulo State University

Lecturer in Metrics of Information Studies. Department of Information Science, Faculty of Philosophy and Sciences, São Paulo State University "Júlio de Mesquita Filho" (UNESP), Brazil.

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Published

2025-11-07

How to Cite

Puerta-Díaz, M., Martínez-Ávila, D., Ovalle-Perandones , M.-A., & Grácio, M. C. C. (2025). Mobilization of the #StopHateForProfit Campaign against hate speech on Facebook. Biblios Journal of Librarianship and Information Science, (esp.), e011. https://doi.org/10.5195/biblios.2025.1175

Issue

No. esp. (2025)

Section

Original

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Copyright (c) 2025 Mirelys Puerta-Díaz, Daniel Martínez-Ávila, María-Antonia Ovalle-Perandones , Maria Cláudia Cabrini Grácio

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